Next Steps

Download the complete Entry Kit


Congratulations, your registration is complete. Download the Entry Kit and submit your essay.

ESSAY Topics

Download the Essay Topics & Questions. Select a compelling topic and start writing your essay.


Download the rules of completion to ensure your essay is formatted and submitted correctly.


Download the essay template to give yourself a head start. Essay compliance is key.

Submit your essay by

February 28, 2024

Download Complete entry kit

**This zip folder contains all of the above downloads**

Important note:


Upon registering you’ll receive a Registration Number (JBA-24-###). Your Registration Number should be used in all correspondence. When your essay is completed send it to with the following Subject line: (Your Registration Number) (Your Name). An acknowledgement of your submission will also be sent by email. Essay results are sent out approx 4-weeks prior to the finals (Usually around Mid-May each year.) All entries are notified.


Things you should know

Rules & Regulations

Introduction, Body of essay, Flow of Information, Relevance to the Topic, Research and Personality, Conclusion.

Your complete essay documents must be no more than 2000 words in total , excluding your Cover Page, as measured by the word count on the bottom of the WORD screen, providing 2000 words of actual essay text.

Essays over 2000 words may be accepted but will be
returned for editing down to the limit.

Word ab1 Insert Footnote

Referencing must be by Word-Referencing-Tab and bottom of page reference detailing.

You must save and submit your entry electronically, in WORD format, using the unique entrant number allocated to you at registration.

Essays must be prepared with Microsoft Word, using:

  • Arial 12 font;
  • 1.15 line spacing
  • 2cm margin on both page sides.
There is an essay template included in your entry kit to use as your starting point. Use this template to make sure you are compliant the moment that you start!

We have a panel of 30 judges who are prior winners or senior executives. A judge from your company cannot judge your essay.

If you require assistance in developing your essay entry, you are welcome to use the following support services:

• The Activate Australia Joe Berry office for information clarity, ‘how
to start assistance and mentoring’ during the process or call 0403 003 809

• Request support from your own company team, leader or management. 

• You may utilise online resources, provided that the essay submitted is your own work and free of any plagiarism. (We will check)

• Watch past YouTube Podcasts on the Joe Berry Award.

• Yourself: Read and check your work for spelling, grammar and
continuity. Many good essays fail on the lack of author revision.

Yes, we encourage you to pre-submit your essay before the cut off date (February 28) and get feedback before submitting your final essay. 

What happens next…

Once you have submitted your [final] essay, it will be distributed and judged by a panel of Retail Executives. If your essay scores in the top 6, you will be notified that you have made it to the next round.

If you are selected as one of the 6 finalists, you will present your ideas to a live judging panel, which consists of high-level executives and past alumni.

Each of the 6 finalist presentations will be scored, and an overall winner will be chosen to receive the Joe Berry Australian Retail Industry Executive Award.

Later in the evening, the 6 finalists will be interviewed in front of a live audience at the Award Gala, and the Joe Berry Award Winner will be announced.