Rory Gilbert wins 2017 Joe Berry Award
A select group of 6 entrants faced the judging panel for the 2017 Joe Berry Award final.They made very educational presentations based on their submitted essays. Each finalists had a 1-hour time to present their findings, answer Q&A on their presentation and then further Q&A on random questions which each candidate had to respond. The judging panel, Chaired by Bernie Brookes (winner in 1986) include senior executives from 18 leading companies including our key retailers.
The decision was announced at the Joe Berry Award Dinner that evening to an audience of 250 industry people. Richard Umbers, CEO Myer, was guest speaker and he provided an insightful message on retail change before bringing careers and retail excitement to the audience.
Jon Stokes was presented with the Trading Partners Forum Scholarship by Linda Venables, Metcash, and will participate in the IFGM School Mt Eliza later in the year.
Patron Bernie Brookes announced Rory Gilbert as the 017 Joe Berry Award recipient to the delight of his Wrigley team and the Mars organization. Rory will undertake several speaking engagements in the next year before taking his World Retail Tour prize next May. We congratulate Rory and welcome him into the Joe Berry Award Alumni.
In order of presentation the Finalists were;
Rory Gilbert (Wrigley) delivered on Barriers to Market Entry, focusing on the emergence of Amazon and Ali Baba in Australia. Rory looked at the logistical elements of the Australian landscape as barriers but pointed out that Amazon had faced similar logistics in other countries and had pushed ahead. He indicated surprise at Amazon beating Ali Baba into Australia but was sure that they would be well into their planning. Rory managed the Q&A with some ease and impressed the judges on his depth of knowledge.
Catherine Eyre-Walker (Woolworths), presented on the effects of EDLP And Discount Pricing, taking the judges on a journey into the value perception between the retailers, suppliers and the consumers when these pricing tactics are applied. Catherine questioned whether there were any winners in pricing this way and if they were key contributors to the price-war seen in the past 18-months. Catherine considered that the consumer was wide awake to the price conditions and this has led to lost loyalty among shoppers. In the Q&A Catherine had good control over the subject and was able to expand on her recommendations.
Jon Stokes (CCA) took the judging panel into a journey through Attracting and Keeping Talent in the Industry by sharing his experiences with sales teams. Jon presented a passionate look at what it takes to show employees the value of a career and the value of motivation He used his experience to illustrate where things go well and where things go wrong in managing individuals into teams. To attract new talent he based his recommendations on firstly ensuring that the internal structure was right before promoting career paths to those potential employees. In Q&A Jon was solid on his responses to the random questions showing his industry knowledge.
Shah Ali Riyad (Nielsen) followed on with a completely different look at Attracting and Keeping Talent in the Industry. Shah looked at the industry first closely considering the condition of the industry and its propensity to be attractive. Talent will not come in unless the industry looks to have both vibrancy and longevity for careers. Shah then look at the generational view of careers and the way that individuals must be treated to ensure that they absorb the career value that the industry promise. In Q&A Shah kept strongly to his recommendations showing that he was himself committed to the industry.
Hattie Crawshaw (Campari) bought the liquor industry into the Award and presented a lively slideshow on Innovation and the Australian Retail Industry. Hattie used quotations from a number of well know experts to introduce issues and ideas that face the industry today. Hattie questioned the reality of innovation, who is responsible for innovation and how the relationship between retailers and suppliers works for NPD. True to the topic Hattie produced a “self-image video” into her presentation to emphasize the way that innovation can be applied. There was some thought provoking comments for the judges. Under Q&A Hattie was quick to balance the responsibilities between the parties who will benefit from NPD and true innovation.
Brooke Shearer (API) was our first entrant from the Pharmacy market and presented on Changing Store Formats, something closely linked to her work. Brooke was able to deliver numerous examples of companies, globally, who had successfully or unsuccessfully moved to different store sizes. Brooke took the judges through the elements of concern such as the logistics of ranging, supplying and promotion of new store formats. She was able to clearly show where the consumer saw these new formats and how they were becoming the focus for meals and convenience. Brooke also indicated how easily they were being absorbed into the new high density housing locations. In Q&A Brooke was able to add to her presentation by bringing further examples of the value of format change in other markets, such as pharmacy.